Nick Morgan of Diageo was criticized heavily for comments he made on No Age Statement-whisky. Today he elaborates on those comments on Words of Whisky.
The caramel coloring debate mainly surrounds the question: can you taste it? Opinions differ. But that's not what this blog post is about. I want to talk about the reasoning used by Diageo's Nick Morgan as to why the use of caramel coloring is actually a good idea. And why I think it is a deceptive practice.